Good morning, California.
“What are they thinking? I can’t imagine any Californian saying, ‘All things being equal, I’m buying the brand that spews more poison into our children’s air!’”—Jeff Goodby in The New York Times, on Toyota’s decision to side with the Trump administration against California’s clean air standards. Goodby’s ad agency, Goodby, Silverstein & Partners in San Francisco, handles campaigns for BMW, which is siding with California.
See you tomorrow.