Where is the campaign money coming from?

A sign inside a Lyft rideshare vehicle in Los Angeles. Photo by Ted Soqui, SIPA USA via Reuters
A sign inside a Lyft rideshare vehicle in Los Angeles. Photo by Ted Soqui, SIPA USA via Reuters


The amount that the proposition earmarks for Lyft.

Maybe you’ve heard that Prop. 30 is a “special interest carve-out” for the San Francisco-based rideshare company. That’s how Newsom, the measure’s most recognizable opponent, put it in an ad for the “no” campaign

Strictly speaking, that isn’t true. The text of the measure doesn’t mention Lyft, or any company, by name. But Lyft stands to benefit. State regulators are requiring all of California’s ridesharing companies to go entirely emission-free by 2030, including 90% of miles driven being in electric vehicles. By making it cheaper and easier to buy electric cars, Prop. 30 could help Lyft meet that goal without drawing from its own corporate treasury to help its drivers comply.

Hence the next number.


The share of the “Yes on 30” fundraising that comes from Lyft ($45 million and counting of $48 million so far). 

That’s why opponents of the measure argue that it’s a corporate giveaway.

On Tuesday, the “No on 30” campaign accused the proposition’s backers of trying to hide the corporate giant’s involvement by listing not “Lyft,” but “Lift” as its largest funder in a recent television ad. Attorneys with the “No” campaign say they wrote to station managers across the state demanding that they “stop airing the advertisement with the illegal disclaimer.”

Steve Maviglio, a spokesperson for the Yes on 30 campaign, called the misspelling a “typo” that was “immediately corrected.”


The number of people who have given more than $100,000 to the “No” campaign so far. Their donations add up to about two-thirds of the total haul. The biggest contributors include some of California’s highest earners, including Netflix founder Reed Hastings, venture capitalist Michael Moritz and Catherine Dean, chief operating officer of Govern For California, an organization at the center of an influential donor network and that itself has provided the effort with $250,000 in staff time.

Among those top donors, at least 10 of them are billionaires, according to Forbes.

That’s why supporters of the measure describe the opposition as funded by the California elite.