Will I have to pay more if I opt out of having my data sold?

Maybe. 

Some privacy advocates are concerned about the provision in California’s law that allows businesses to charge more for their services to people who opt out of having their data sold.

“Privacy is not something that should be available only to rich people. It should be available to everyone,” said ACLU attorney Jacob Snow.

The law says the price differential would have to be commensurate with the value of a customer’s data. Snow cautions this may lead to a two-tiered internet economy — one for Californians who pay with money, another for those who pay with personal data. 

But if price differentials like that emerge, they’re unlikely to roll out immediately. That’s because even though the law takes effect in January, the attorney general is still developing rules that will guide how much more businesses can charge. 

“There is going to be a little bit of a warm-up period on some of this,” said Internet Association lobbyist Kevin McKinley.