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AI price discrimination costs you money. CA lawmakers want to end it -

AI can rip you off. Here’s how California lawmakers want to stop price discrimination

A large, illuminated sign spelling "DATA" is suspended from the ceiling, with holographic numbers, plus signs, and other symbols hanging around it. The reflective installation casts colorful light patterns. In the foreground, a blurred figure wearing a blue jacket is visible, partially obstructed by a glass surface. The scene takes place in a modern conference or exhibition space with a high ceiling and metal framework.

AI can help businesses charge you more based on how it evaluates your personal history and desires. California lawmakers want to end that price discrimination.

CalMatters