Started in 2015, CalMatters is a nonprofit nonpartisan digital news organization dedicated to informing Californians about public policy, politics, government and statewide issues. Our reach and impact continues to grow each year as more people are drawn to non – partisan news and find our award winning journalism on our digital platforms, partner outlets throughout the state reaching tens of thousands of interested and concerned citizens every day.
When you become a CalMatters Corporate Sponsor or Advertiser, you’re choosing to support an informed electorate while affiliating your business with our important and award winning work that is read by more than 1 million readers per month.
CalMatters stands out in a media landscape that is often bloated, biased or from questionable sources. Our digital content has a commitment to quality and integrity that builds unequaled authority, trust and engagement with readers and sponsors. From daily news stories to digital interactives to live events, CalMatters has a reputation of journalistic excellence recognized by numerous awards and accolades.
Advertisers and sponsors benefit from aligning their business with CalMatters and reaching a highly informed and engaged audience on the cutting edge of news and politics for the state of California. We offer a variety of marketing opportunities that deliver effective, uncluttered visibility for sponsors on our website, newsletters and events that reach a highly engaged readership of educated decision makers and influencers who choose CalMatter’s content to stay informed.
CalMatters is a 501(c)(3) nonprofit funded by donors, members, and corporate advertisers and sponsors. Our financial supporters play no role in guiding the journalism or events produced by CalMatters.
Audience
CalMatters readers are informed about key issues and are concerned about their states policies and politics. They are a growing community of highly informed, engaged and active forward-thinking business people, legislators, policy leaders and citizens of California. They are changemakers, political junkies and financial contributors drawn to our quality non partisan award-winning content available at no charge across CalMatters website, newsletters, social media and events and over 250 media partner outlets across the state.
By the Numbers
Data sourced from Google Analytics 2025
Digital Marketing
Advertising on CalMatters website and email newsletters is a highly effective way to expand your brand’s reach to a qualified audience while maintaining a degree of control over your exposure, your target audience, your brand’s message environment and your campaign goals. Many advertisers repeatedly tell us that CalMatters is one of the most effective ways to invest their marketing dollars.
Website
CalMatters.org is the heartbeat of California news and information. Averaging 1.3 million visitors per month who stay informed by reading our award winning news, stories and research. Banner ads are available on the home page and article pages, our most highly trafficked sections.
Newsletters
Sponsors reach our most loyal and passionate followers with our newsletters. Carefully placed ads in each newsletter provide a clean uncluttered reader experience and a maximum share of mind for each advertisement.
WhatMatters
Every weekday
Our premier weekday newsletter reaches 241,000 insiders and civically engaged Californians, keeping them informed on the most important stories in California politics and policy. Sign up →
Weekly Walters
Every Friday
Dan Walters has covered California for decades and is a trusted voice to many in our state. This weekly email, read by 21,000 loyal subscribers, highlights his most recent insights. Sign up →
WeeklyMatters
Every Saturday
Each week 126,000 subscribers catch up on the top stories, investigations and explainers from CalMatters’ team of journalists, as well as the latest commentary from Californians across the state. Sign up →
Inequality Insights
Every Friday
California Divide Reporter Wendy Fry delivers a weekly roundup of stories, insights and analysis on one of the most pressing issues in California: inequality. Sign up →
The Inland Empire
Every Thursday
Inland Empire Reporter Deborah Sullivan Brennan covers the most important issues impacting the people and places in Riverside and San Bernardino counties. Sign up →
CalMatters Live Journalism Events: Engage, Inform and Inspire
CalMatters produces impactful live journalism events that promote civic engagement and democracy across California. These events provide a unique opportunity for corporate sponsors to align with high-quality journalism, engage influential audiences, and enhance brand visibility through meaningful in-person experiences.
Changemaker Dinners
Exclusive, invite-only gatherings featuring prominent elected officials and newsmakers in unscripted, off-the-record conversations about the state’s most pressing issues. These events attract Capitol insiders, including policymakers, lobbyists, and business leaders. Sponsorship provides direct access to decision-makers, fostering candid discussions and valuable networking opportunities.
CalMatters Live
A statewide event series featuring thought-provoking discussions on key policy issues that impact local communities. Each event includes local leaders and experts in an interactive format, including Q&A for audience engagement. Events are free, often include a simple lunch, marketed both locally and statewide, streamed online, and archived for broader accessibility. Cities include Los Angeles, San Francisco, and Sacramento.
Sponsorship Benefits:
- Support journalism and position your brand alongside CalMatters’ trusted brand.
- Engage directly with influential policymakers and community leaders.
- Gain visibility across CalMatters’ statewide audience.
Interested in sponsoring or learning more? Let’s connect to explore how your organization can be part of these impactful conversations.
Contact Us
For rates and more information or a custom program please contact us at sponsorships@calmatters.org